Forum Calcionapoli

If you are using a slogan to help represent your business, then you need to get a trademark on that slogan.  Once you put a trademark on it, you will own that slogan.  If you do not have a trademark on it, then someone else could hear you using those words.  They may hear those words and think that those words would be great to help represent their products.  Then they can start using those words and they may know to have a trademark put on them.  After they get their trademark, then you will not be able to use the slogan that made you successful.